Club responds to “Ice Bucket Challenge” with group effort.
(Brockville, August 25, 2014) – When the Amyotrophic Lateral Sclerosis (ALS) Ice Bucket Challenge came his way Bill Ault, a trainer for St. Lawrence United Soccer Club, thought, “This is a great cause, how can I live up to what others have already been doing to take this challenge.”
Challenged by friend Les Escobar, goalkeeper coach at Algonquin College, Ault according to the rules had just 24 hours to respond.
Almost immediately he thought of the teams from SLU, who Ault has been training and enjoying working with all summer. By getting the players involved he could draw additional attention to a great cause.
“If you’re going to dump ice water over your head someone might as well enjoy it and there was never a doubt in my mind that the players would enjoy the opportunity to soak a coach.”
The challenge then was to bring things together quickly, SLU’s Club Administrator Kathryn Beattie got the water, the ice and players all in one place so they could enjoy the experience together.
The SLU U16 Boys team and some of the U13 Girls team seemed to relish the chance, making up the bulk of the 16 players who dumped the ice water on Ault as he did a slow walk past the assembly line.
“It’s absolutely phenomenal the effect this campaign is having, and it was great to be a part of it,” added Ault.
The “Ice Bucket Challenge” has become a social media phenomenon, raising well over $50 million so far this August all across North America. It has drawn participants from professional athletes to former presidents.
The challenge involves people getting doused with buckets of ice water, capturing it on video, posting it to social media, then nominating others to do the same, all in an effort to raise ALS awareness. People can either accept the challenge or make a donation to an ALS Charity of their choice, or do both.
You can watch the St. Lawrence United Soccer Club effort on YouTube at: http://youtu.be/lnb0dq6KCPc